Municipal agreements can have a variety of different requirements that speak directly to the customer service a hauler will provide. Often-times the customer interaction points are not clearly defined. 1. The primary focus is on what a driver will be doing which is only one customer interaction point.
2. Your customer service department may also work directly with
citizens to set up service or handle questions. That is a second customer interaction point.
3. The third interaction point tends to be what Tooty calls a
Back of the Room Customer Service Representatives or BR-CSR. These are individuals who interact directly with the municipality via phone or e-mail and they tend to be in dispatch and accounting departments. In some cases, the only interaction citizens will have is with these BR-CSRs. These representatives tend to operate without any
customer service training or standards which can lead to problems with your valuable municipal clients.
I want to share with you a recent request I received from a municipality. A county official asked if Tooty would
secret shop the two haulers that split the service for their county. The county had been receiving complaints from the citizens and wanted to get in front of those complaints. (No one enjoys hearing from an angry citizen at a city council meeting!) The county also had inspectors out in the community who were assessing what citizens had at the curb, illegal dumping and other issues that make citizens angry and frustrate a hauling company’s operations department. Since the county uses
Tooty training for its solid waste and utilities departments to improve their efficiencies and customer care, they were counting on some unbiased assessment that would help them help the haulers and make the citizens they serve happy.
Tooty made 44
secret shopper calls to the two haulers and posed as citizens with questions on everything from recycling and bulk items to recycle bin deliveries.
Key Points
1. All 44 calls were answered by someone in dispatch.
2. All representatives were untrained in customer service.
3. Every representative had different answers for common questions from the citizens they serve.
4. Each representative panicked when asked about a cart/bin delivery status.
5. The background noise from within the dispatch offices was disturbing.
6. Each person worked for a well-known hauler that had a separate customer service department.
Identifying your Back of the Room CSRs
I know that some of you have them. I’ve seen them! When I have the privilege to visit an office I do try to meet as many people as I can to see how they connect to customer service. There are times when I am told that “those people” only work with the municipality or brokers. They don’t talk to customers.” It is important, maybe even critical, for you to evaluate those who seem to work behind the scenes.
1. Do they send emails?
2. Do they talk on the phone?
3. Are they as great as your customer service representatives?
4. Have they been through training?
You have an opportunity to surprise your current municipal customers with improved customer service and to share some key differentiators with those municipalities you are hoping to close a deal with. Be proactive versus waiting for municipal officials to identify your customer service weakness.
Customer service is not a job title or a department, but a philosophy of how we care for those we are lucky enough to serve.
If you would like to try a Tooty Secret Shopper campaign or your back of the Room Customer Service people need training, please contact: Lori Miller at 708-478-5772 or lori_miller@tootyinc.com
