If Gen Z is the “frazzled digital generation” with only partial attention, how can we be sure they’re truly hearing and understanding your customers?
There’s growing discussion about Gen Z’s supposedly shortened attention spans—often cited as 8 seconds or less—driven by TikTok, constant notifications, and digital multitasking. Some leaders are now redesigning training, meetings, and instructions into bite-sized, fragmented formats to match this reality.
But here’s the uncomfortable question every leader should ask:
If team members are only catching bits and