Many people consider polling or customer surveys to be corrupted or useless. There are 3 good reasons for this. First, we understand that questions and answers can be manipulated to get the responses the organization wants to see in order to push out data in a marketing campaign. Second, those who participate in a survey have biases: for or against something. In customer satisfaction surveys, for example, some admit they would never give anyone a perfect score: even if the representative’s performance was flawless. Third, others do an evaluation based on
